AI in 2023: How New Tech Is Shaping the Future

healthcare laptop ai

In 2023, artificial intelligence (AI), analytics, and automation are rapidly transforming the way businesses operate and serve customers by:

  • Creating new opportunities for growth and innovation
  • Increasing efficiency
  • Reducing costs
  • Enabling new levels of customer engagement and service

AI, analytics, and automation are fueling the exponential growth of new industries, such as the Internet of Things (IoT), autonomous vehicles, and smart cities. As these technologies continue to evolve and become more widely adopted, businesses that embrace them will be well-positioned to succeed in the future. Among those industries, healthcare is positioned for unprecedented transformations.

We will briefly define AI, analytics, and automation and consider how they are already impacting healthcare and PBMs. Additionally, we will forecast where these technologies are leading in the future.


AI is a branch of computer science that uses algorithms and systems to perform tasks that typically require human intelligence. These tasks include:

  • Recognizing patterns
  • Making decisions
  • Learning from experience

AI is often used to automate repetitive or routine tasks, freeing up employees to focus on more complex, strategic activities.


Analytics is the process of collecting, analyzing, and interpreting data to make informed decisions. Analytics enables businesses to optimize operations and decisions based on valuable metrics.


Automation refers to using technology to perform redundant tasks that enable businesses to increase efficiency and reduce costs by streamlining processes, reducing errors, and freeing employees to focus on higher-value tasks.

How These Advances Are Transforming Healthcare and PBMs

In the healthcare and pharmacy benefit industries, AI, analytics, and automation are revolutionizing the way patients receive care.


  • AI algorithms can analyze patient data to identify potential health risks and provide personalized treatment recommendations. Analytics can track patient outcomes and improve care quality, while automation can streamline administrative tasks and reduce patient wait times.
  • AI can intelligently automate tasks related to pre-authorizations, billing, and record-keeping, so employees are able to focus on duties that benefit from the human touch.
  • Machine learning (ML) is a specialized subset of AI that uses sophisticated programming to improve accuracy and fine-tune AI for specific tasks. The more businesses use AI and ML, the more efficient and cost-effective it becomes.
  • AI-based analytics can improve transparency by providing instantaneous results on costs for procedures and medications across all markets. This can provide patients with better data on what differentiates those costs so they make more informed decisions.
  • AI can powerfully enhance diagnosis and treatment decisions made by physicians by training on vast volumes of medical literature to support more informed diagnoses and treatment.


  • AI and analytics are used to identify high-risk patients, predict medication adherence, and reduce waste in the supply chain.
  • Analytics can identify and notify users of red-flag concerns like high-cost claims, brand-heavy prescribers, and doc-shopping.
  • AI can automate the rebate process and provide valuable insights that result in lower costs across the board.
  • Automation also significantly reduces costs and increases efficiency by streamlining processes such as claims processing and drug utilization management.[KG1]
  • Analytics powered by AI can empower PBMs with complex insights that are hard to uncover without such sophisticated technology. This can help with operational efficiency, negotiating better contract terms based on performance or market metrics, and other strategic decisions.

The broader implications of the impact of AI, analytics, and automation are profound. All of these benefits can help drive the direction of healthcare toward a path of value-based care. The more data that is collected and analyzed, the more the entire industry can learn what methods, processes, and prescriptions bring the most desired results.

Discover how our revolutionary platform combines AI, analytics, and automation to help you enhance efficiencies and improve patient outcomes.

Future Trends for AI, Analytics, and Automation

So, what does the future hold for AI, analytics, and automation? Recent years have seen massive steps forward, and this breakneck speed of innovation is likely to continue. Experts predict analytics and AI updates in 2023 and beyond that include:

  • An increase in open-source innovation. AI isn’t locked away by big corporations, even if they’re leading the charge. Expect to see valuable contributions from passionate individuals and groups.
  • Greater cooperation between humans and AI. Automation enables human workers to focus on more complex tasks that require thought and creativity. Advanced analytics means an AI is combing through data and finding patterns, something it does better than people. Expect more collaboration that enables humans to do our jobs better and more efficiently.
  • More government regulation. Emerging technologies can initially feel like the Wild West—but it doesn’t stay that way. There are a lot of questions for legislatures to answer in this space, but this is currently a lightning-rod topic, so expect some sort of movement.

The Future of AI, Analytics, and Automation Is Here

What makes this rising technology so transformative is the sheer volume of data it can work with. AI brings exponential changes that continuously improve upon prior models, and over a brief time, the future will likely reveal efficiencies and cost savings that never would have occurred to industry leaders in the past.

AI, analytics, and automation are not going away; they will continue to grow, develop, and transform how businesses operate. Businesses that don’t utilize these tools will fall behind in efficiency, cost-effectiveness, customer satisfaction, and valuable insights.

Xevant has the answers for using analytics automation in the PBM analytics space, now and in the future, and we continue to develop cutting-edge technology for potential cost-saving benefits.

Contact us to schedule a demo today and learn how our intelligent analytics platform can automate your business practices.


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Mitch Searle

Director, Growth Marketing

Mitchell is a seasoned marketing leader with over a decade of experience driving direct-response demand. From bootstrap budgets to multi-million dollar per month budgets, Mitchell knows how to ensure positive returns on marketing investments. With extensive experience in both B2C and B2B, he has a knack for delivering show-stopping and world-class campaigns that generate immediate impact as well as long-lasting impressions.

Dave Sanders

VP, Data

With almost 20 years of experience as a senior executive and strategic leader in the data industry, Dave transforms companies through innovative technology solutions. He’s built high performing teams at various types of companies, including Ancestry, the New England Patriots, and Vivint. Dave has successfully migrated many companies to the cloud and always enjoys the challenge of improving processes. He’s excited to help lead Xevant data engineering to make an impact in healthcare.

David Ninow

VP, Product Management

Serving as Xevant’s VP of Product Management, David is a product and technology executive who has led and scaled successful product teams at organizations ranging from high-growth startups to established multi-billion-dollar B2B brands. With expertise building innovative SaaS solutions that disrupt established markets, he is laser-focused on driving the realization of Xevant’s industry-changing vision with world-class product strategy and execution. David is an avid outdoorsman, musician, and family man; perfectly positioned at the foot of the beautiful Wasatch Mountains in Utah.

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Brandon Newman

Chief Executive Officer

Sahily Paoline

Chief Clinical Officer

Laura Phillipson

VP, Client Success

Pete Tantillo

Chief Financial Officer

Pete is an accomplished technology executive who has led many organizations through high growth and profitability stages and has worked with some of the world’s largest companies. Pete most recently completed an exit for RapidRatings, a highly successful data and information analytics company in the risk management and supply chain analytics space where he was both CFO and COO for the business. Prior to RapidRatings, Pete spent ten years working for private-equity and venture backed technology companies in both SaaS and traditional software solutions. Pete also spent 13 years at powerhouse technology company SAP where he led field services for SAP America. Pete started his career in public accounting with Arthur Andersen & Co and is a licensed CPA. He graduated with a business degree from the College of William & Mary in Virginia. 

Ashwin Patel

SVP, Data

Ashwin (Ash) has more than 20 years leadership experience in data warehousing and business intelligence practices within the healthcare sector. At Xevant, Ash leads the data and business intelligence teams and is responsible for future state expansion of Xevant data technology platforms and processes, partnering with the organization’s product teams to develop best-in-class products and solutions. Prior to Xevant, Ash was VP Business Intelligence for HealthSmart Benefit Solutions based in Irving, TX, a third-party administrator (TPA) of medical, pharmacy, and clinical data. Ash earned a Bachelor of Science degree in computer science and operations research from Leeds Becketts University in Leeds, England.

Sahily Paoline

Chief Pharmacy Officer

Sahily is a licensed pharmacist and expert business leader with more than 20 years of experience delivering high-quality clinical care, building and leading organizations, and staffing and motivating teams in the pharmaceutical and digital health industries. Sahily specializes in Clinical Program Management, Pharmacy Practice and Operations, and building and growing business. She is passionate about the use of data and technology in patient care and believes in a holistic approach to healthcare.

Megan Foster

Manager, People Operations

Todd Rode

VP, Revenue Operations

Todd served as an Artillery officer in the U.S. Army before a disability turned his focus to the business world. He’s carried a bag, led multiple sales operations and sales development efforts, and run a sales team in complex selling environments. The son of small business owners, Todd enjoys helping business leaders grow by using proven, repeatable processes. He holds a BS from the United States Military Academy at West Point and an MBA from the Kellogg School of Management at Northwestern University. Todd lives in Nashville with his wife. He spends as much time outside as possible and co-founded a brewery in 2019.  He’d love to tell you the full story over a pint sometime.

Scott Sorenson

Chief Technology Officer

Scott is an expert business leader with extensive experience scaling technology organizations. His experience includes technology leadership roles at Cedar Health Payment Solutions, Human Longevity, Inc., and 16 years at Ancestry where he was the Chief Technology Officer and played an integral role scaling the Ancestry family history business that hosts billions of historical records and serves millions of customers. He also led their technology organization as they transformed the business to include a world class consumer genomics product line. At Ancestry, Scott prepared the technology organization for an IPO and multiple PE transactions.

Marvin Roi Elvambuena

Software Development Manager

Marvin is responsible for all aspects of software development efforts at Xevant, including architecting and managing software solutions from the ground up. He brings with him a performance history of leading loosely defined enterprise software projects in rapid changing environments. He has previously worked in several industries such as HR solutions, insurance, shared services, and payroll and holds a BS in Information Technology with specialization in Web Development.

Greg Abram

VP Sales

Greg is a results-driven sales professional with more than 12 years of experience in the PBM and healthcare markets. As VP of Sales, Greg leads the Xevant sales team focused on growing revenue and expanding market reach. Prior to Xevant, Greg served in multiple leadership and growth positions with Myriad Genetics, Navitus Health Solutions, Catamaran, and CVS Caremark Corporation. Greg’s passion to create long-lasting, aligned partnerships has delivered tremendous value for PBMs, health plans, large purchasing groups, and fortune 500 organizations throughout the country.

Jaylyn Palmer

Chief of Staff

Jaylyn is a dynamic Chief of Staff who thrives on helping create workplaces that go beyond the ordinary to achieve a culture of belonging, empowerment, and improvement. Proving to be a culture ambassador, strategic advisor, and relationship builder, Jaylyn supports the organization with versatility and innovation. When she’s not wearing one of her many Xevant hats, you can find Jaylyn planning a party, attending live music and theater, or playing Dungeons and Dragons.

Jeff Weber

Chief People Officer

Jeff has extensive experience building and growing positive organizational culture that supports high performance, transparency, learning and growth. Jeff has implemented comprehensive talent strategy including talent acquisition, engagement, rewards, and recognition programs. Prior to Xevant, Jeff was the EVP People and Places at Instructure, a rapidly growing provider of the Canvas and Bridge learning management platforms focused on transforming online learning and employee development.Jeff also led the growth of the people function for Jeff holds an MBA with an emphasis in Organizational Behavior from Brigham Young University.

Daniel Telford

Director, Corporate Treasurer

Daniel is a financial professional with more than 15 years of financial and management experience. Having worked in multiple demanding roles including Business Banker, Licensed Investment Professional and Financial Center Manager, Daniel uses his experience to guide and inform his current role as Corporate Treasurer for Xevant. Daniel has led multiple complex cross-functional teams to sustained success in the financial services industry.

Griff McGee

Corporate Controller

Griffin is CPA and finance and accounting professional with more than 10 years’ experience in public accounting, internal audit, and consulting. Throughout his career Griffin has worked with clients to solve complex problems, improve and implement new processes and achieve public company readiness. Prior to joining Xevant, Griffin served in several audit and consulting roles with Protiviti, Change Healthcare, Genesco and Decosimo, CPAs.

Gerrit Lemmen

VP, Rebates

Gerrit is an experienced leader in the PBM, Specialty and Formulary rebate markets. As VP of Rebates at Xevant, Gerrit is responsible for managing drug rebates through Xevant’s revolutionary pharmacy benefits platform. In his previous roles at Magellan Rx Management, Gerrit led highly respected commercial rebate operations teams and focused on increasing efficiency that enabled scalability and growth.

Mike Simmons

VP, Product Management

Mike is a true product champion & ambassador with 18+ years of experience in critical product launch, strategic branding, and delivering profitable campaigns that capture market share and create growth. His vision and skills for implementing integrated, high-impact, go-to-market strategies have proven to drive increased sales and an overall improvement of marketing programs. Mike’s ability to leverage business savvy in order to align management, data intelligence, and content management generate more informed business decisions resulting in enhanced revenue for progressive, enterprise organizations.

Laura Phillipson

VP, Client Experience

Laura Phillipson is a client management expert with experience managing client services teams. Her past roles include Sr. Client Services Executive for Navitus and over a decade of experience as a Certified Pharmacy Technician. Laura’s career in client relations spans nearly two decades. An avid sports fan, Laura excels in helping clients create a strong strategy with a competitive edge. Laura’s extensive background in both customer service and the medical field provides an ideal blend to lead client management for Xevant.

Chad Davis

Director, Compliance

Chad is a credentialed and strategic audit and compliance professional with more than 10 years’ experience assisting companies with achieving their business objectives through adept governance, compliance, and risk management. Prior to Xevant, Chad served in several auditing and accountant roles for Protiviti, Intermountain Healthcare, and First Data Corporation. He is a credentialed CISM and CISA and holds a BS in Accounting.

Erin Glenn

Director, Data Warehouse

Erin is 20-year data warehousing and business intelligence technology leader who has conceptualized, designed, and implemented ground-breaking data-centric technology solutions. She has solved big problems, delivered operational efficiencies, and increased productivity and cost savings throughout her career by delivering enterprise class data warehouses and business intelligence solutions.  Prior to Xevant, Erin served in multiple technology leadership positions with Hampton Roads Transit, MSN, The Port of Virginia, and Innova Systems. She holds a bachelor’s degree from the University of Hawaii.

Greg Heaps

Chief Marketing Officer

Greg is an expert marketer and innovative business builder specializing in launching and building high growth companies. As a founding member and on the leadership team of multiple venture backed tech startups, Greg has extensive experience in numerous markets including software services, health and medicine, commercial real estate, and consumer focused products. His primary motivation is driving demand and growth through an omni channel, go-to-market strategy. When Greg is not neck deep building an exhilarating business, he can often be found mountain biking, fly fishing, or carving deep powder on remote mountains.

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Jace Garfield

Chief Analytics Officer

Jason (Jace) Garfield, MSW has thrived in many industries ranging from data and information technology to foster care and mental health management. In his role with the Utah State Justice Commission, he helped publish medical research on drug effectiveness. Jason’s passion for technology and data automation paved the way towards innovations in identifying new to market drugs, tracking systems to identify clinical interventions, and data automations, resulting in millions in operational cost reductions. At Xevant, Jace leads every aspect of product operations and is responsible for a diverse team of technology experts.

Jason Hardin

Chief Revenue Officer

With 20+ years of sales and sales management experience in SaaS sales and professional services, Jason is a dynamic, performance driven leader with an exceptional record of achievement in motivating sales teams to exceed quotas, while ensuring client success.  Having led many organizations in the start-up, high growth, and emerging phases, Jason brings an entrepreneurial hunger to the sales, client success, and business development organizations with the ability to penetrate new markets, produce high growth sales results, achieve adoption and retention goals, and grow market share and revenue quickly.  

Jeff Lininger

President & COO

Jeff is the Chief Operating Officer at Xevant and is accountable for operational excellence at the company. Prior to joining Xevant, Jeff successfully applied his extensive, multidisciplinary expertise in building and scaling growth and service infrastructures within start-up, mid-market, and Fortune 500 technology and services companies. He has recruited and built new leadership and functional teams within operations, sales, marketing, product development, client success, finance, and HR. The success of these business transformations also contributed to a culture of increased accountability and empowerment, contributing to significant improvement in employee engagement and overall enhanced business performance. Jeff holds an MBA from Duke University’s Fuqua School of Business in North Carolina and a Bachelor’s Degree in Finance and Economics from Grove City College in Pennsylvania.

Headshot of Lindsay Jones, the Chief Financial Officer.

Lindsay Jones

Chief Financial Officer

Lindsay Jones, CPA, is a financial executive with experience in start-up companies & mature enterprises. He has a proven track record of helping, leading, and enhancing executive management teams. He has worked with private equity groups and private investors to identify, analyze, and close acquisitions and divestitures of companies. He has founded two startup companies, owned his own business, and closed over $500 million in private and public equity and debt financing, in his twenty-year career. 

Brandon Newman

Chief Executive Officer

Brandon has a dynamic, 25-year leadership career spearheading several businesses with emphasis on growth, revenue, and sales performance. He has run many high-growth environments, including start-ups, turnarounds, and $1B+ dollar businesses. As a serial entrepreneur, he has a proven record of founding new businesses and advancing them through growth and acquisition, merger, or roll-up including ScripPoint, Veridian, and AviaraMD. He is the driving force for vision, new market strategy, revenue growth, technology development, and partner alliances.